Dexter Ferguson's Portfolio

Mailchimp

 
 

Dear Mailchimp,

My name is Dexter and I am your next product designer. Here are three reasons why. 

 
 
 

01.

I don't like feelings

 

I recently engaged in a brainstorming session as part of a project that I was asked to be a part of to help with the redesign of our reporting system. The initial inspiration phase had already been performed, so the goal of this particular brainstorming session was to establish a plan of attack for the ideation and implementation phases. We were a team of three designers, all with a slightly different idea about how to approach this challenge. Tossing around thoughts about wireframes, visuals, and stakeholder meetings, we eventually agreed on a "plan." I left that meeting unsatisfied with our approach. It was all very loose and based on nothing more than feelings. I went home that day thinking that there had to be a better, more methodical way. That night I did some research on process & methodologies specifically for designing systems. What I landed on was Atomic Based Design – a method for designing systems that treats the

The next day I presented my findings and suggested that we scrap our initial plan and attempt this approach. Not sure of what the final result would be, I was confident that if we trusted the process we would reach a viable solution. Using this as a guide I was able to lead the team through this process – exhausting every stage along the way.

I am your next product designer because I solve human problems with process, not feelings.

 
 
 

I graduated from Northeastern University in 2012, but will always consider myself a student of design. I have a strong understanding of design principles and I've learned a lot through my experience, but it's my failures that have taught me the most. I am not afraid of failure. Not only do I embrace it, but I strive for it. It's only through failure that I find opportunities for growth. My approach to design is to fail fast and fail early to get to success sooner. Proactively expanding my skill set and personal knowledge base helps me achieve this. Reading books like "The Field Guide to Human-Centered Design" and "Design Systems" equips me with the help

 

02.

I'm a failure

 
 
 

03.

I'm pathetic

I graduated from Northeastern University in 2012, but will always consider myself a student of design. I have a strong understanding of design principles and I've learned a lot through my experience, but it's my failures that have taught me the most. I am not afraid of failure. Not only do I embrace it, but I strive for it. It's only through failure that I find opportunities for growth. My approach to design is to fail fast and fail early to get to success sooner. Proactively expanding my skill set and personal knowledge base helps me achieve this. Reading books like "The Field Guide to Human-Centered Design" and "Design Systems" equips me with the help